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Recommended Reading: The Facebook Era
It’s so easy to set up an account on Facebook or Twitter pretty much anyone can do it. Knowing how to effectively use those sites for business purposes? That’s more complicated. Different social...
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How Social Networks Are Changing How We Do Business
Clara Shih, author of The Facebook Era When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes...
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The ROI of Real-Time Marketing and Public Relations
Psst, want a hot stock tip? Invest in businesses that engage in real-time marketing and PR. This list includes: Companies that adopt emerging communications trends – these days this includes social...
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Visual Guide For Setting Your Social Media Direction
Sir Walter Scott’s famous line “Oh what a tangled web we weave,” doesn’t refer to the World Wide Web, but you know, it could. The online web is intricate. That goes double when you factor in social...
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Is Social Media Overrated?
Participants at Fast Company’s recent Innovation Uncensored conference were asked “What’s the most overrated trend in business today?” Guess what tops the list. It’s social media. These very same folks...
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